“Our website isn’t working for us.”  This is often how conversations begin when a business finds their website isn’t generating enough traffic, and specifically, new leads. While leveraging search engine optimization, paid ads and social media can increase traffic to your website, what are visitors finding when they get there?

With less than a second to make a great first impression, the visual appeal of your website must be enough to convince your prospects to stick around – once you’ve caught their attention, the rest of your website needs to keep them engaged.

When your website fails to deliver leads, consider the overall design,  navigation and content. Even if your website was updated in the last 5 years, when was the last time you have taken a comprehensive look at the accuracy of the content? Can you find capabilities content within a one click? Are the images current and sized correctly? Is your new product or service even on the website?

User-friendly navigation, engaging content, straightforward contact information, and clear call to actions are all important attributes of an effective website, and we’re here to help make that happen!

Our work with manufacturing and industrial clients has provided B2B companies with the websites they need to meet the quality of the products and services they deliver.