As the fastest growing and most “built-for-business” social media platform, LinkedIn is where research, networking, advertising, and, yes, hiring, are happening.

LinkedIn is one of the best platforms to grow your business, but it can only take you so far if your engagement levels are lacking. Unlike other social media sites, such as Instagram, Facebook, Twitter, and Pinterest, LinkedIn is primarily filled with employers and employees seeking career growth opportunities and, hence, B2B marketing.

LinkedIn can be a valuable marketing tool for your business, but it can also be a great place for your target market to find useful information outside of your company’s direct capabilities.

Google My Business has undergone some significant changes in 2022. Stay in the know, and find out how your Business Profile may be affected.