Why do cab drivers make good content marketers?
They can really drive in traffic.
In addition to starting with bad jokes, another surefire way to engage your target audience and drive traffic to your website is through your company's LinkedIn posts. While there is no one-size-fits-all approach to successful content development, every piece of impactful content should include these 3 R's (your social media content "must-haves): READABLE, RELEVANT, and REPEATABLE.
Laura weighed in on the 3 R's and has key tips to ensure your content is driving traffic to your website – the ultimate goal of social media.