September 5, 2013
direct mail

Direct Mail; Still Necessary?

Is direct mail still relevant?  This question has been plaguing marketers since the Internet has begun its progressive takeover of marketing.  Direct mail is the good old fashion method of […]
August 29, 2013
#Twitter

#Twitter

In today’s digital age one of the marketing world’s biggest tools might surprise you. #Twitter has emerged as the perfect medium for businesses to communicate with their clients in a […]
September 16, 2013
brand identity

The Importance of Brand Identity

Brand identity is one of the most important facets of marketing. Many people believe a logo to define the brand identity of a company, but brand identification is so much […]
August 8, 2013
LinkedIn era

The LinkedIn Era

Who would have guessed that LinkedIn has been around for 10 years? The site that can be dubbed ‘Facebook of the Business World’ just celebrated its decade of success in […]
March 17, 2014
good photography

Show it… to Sell it…

In a recent post, The Art of Delivering Style, Maria Haggerty says, ” photography plays a critical role in e-commerce success. When it’s done well, professional e-commerce photography delivers product images that […]
February 27, 2015

What Color is This Dress? It Depends…

Here’s how the gig works: First, look at the image at left. Do you see a dress? Perfect. Now, can you determine the dress’s color? Is it white? Is it blue? What is […]
March 10, 2015
Jill Foucré and Dana Williams make a plan

Never go shopping while hungry. Make a plan.

At Custom Direct, we’d like to think a client’s success is due primarily to our efforts at branding and marketing their products and services – and this is true in […]
June 2, 2015
25 Reasons to get help with marketing

25 Reasons to Get Help with Marketing

Entrepreneur magazine recently published an article titled “25 Signs You Need Help Marketing.” The article discusses common signs that identify businesses who need help marketing themselves. It includes the topics […]
June 11, 2015
8 Step Marketing Plan infographic

How to Write an Eight-Step Marketing Plan

Interested in learning how to write an effective marketing plan for your business? There are eight easy and essential steps! The eight steps include: identifying your target market, creating a SWOT […]
June 23, 2015
specialty foods are becoming more accessible

Specialty Foods Are Becoming More Accessible

  “Specialty Foods Have Mass Market Appeal” an article written by Richard Thompson for Gourmet News, The Business Newspaper for the Gourmet Industry, discusses specialty food business’ growth in recent […]