New Habits for 2022: LinkedIn

We’ve said it before, and we’ll say it again - LinkedIn is a necessary part of your digital presence.

As the fastest growing and most “built-for-business” social media platform, LinkedIn is where research, networking, advertising, and, yes, hiring, are happening. With over 750 million users worldwide and over 20 million Company Pages, professionals are driving usage upward - rather than the downward daily usage trend of other social platforms.

Of the 750 million global users, 23% - or a cool 180 million - reside in the US. These users are spending an average of seven minutes per day on LinkedIn, scrolling feeds, searching for professionals to connect with, and researching companies to work with or work for. Your personal presence on LinkedIn isn’t enough – be sure your business has a Company Page too. Why? To drive traffic to your website. So, how can your business start to make progress on LinkedIn?

Get the ball rolling by developing a content calendar, a tool used to build posts and plan out your content. Then, allocate 15 minutes per week (yes, per WEEK) to build your feed, connect with industry experts, share content, and familiarize yourself with the platform. With these 15 weekly minutes, you’ll see the impact on your Company Page and your personal network.

Connect with our team to build your Company Page, develop your LinkedIn strategy, or learn more about LinkedIn for your business.