How Do I Make Google Like Me?

“SEO” is frequently thrown around in marketing strategy conversations — but often misused, or misunderstood. SEO, or Search Engine Optimization, is the effort of enhancing your website to improve rankings on search engines like Google or Bing, and thereby increasing your website traffic. Be aware, while there is a lot of information available regarding SEO best practices, many of these resources can become quickly out-dated, incorrect, or worse, intentionally misleading in their promises.

Certain tactics can give a website improved traffic results in the short-term by essentially tricking a search engine to send users to your site through the use of keyword stuffing, bulk backlink building, and article spinning, for example. These tactics often result in penalties from search engines in the long run — including very poor search result placement. As search engines get better at reading websites, they are also significantly better at weeding out websites that are attempting to trick the search engine algorithms. It’s important to remember the main goal of a search engine is to serve their customer — the users, not the websites. In other words, search engines want high quality, and accurate results so users can quickly find the information they are searching for.

So how do you make search engines like your website, and place you at the top of search results? Easy, be sure you pay close attention to your website content, and navigation!

CONTENT

Since the top priority for search engines is to provide users with high quality information, website content is one of the most important aspects of that information. This means to perform well in the search engine results page (SERP) a website needs to produce highly relevant and useful content. The best content is frequently shared and linked to by other websites creating highly valuable backlinks that can additionally improve your SERP. Users are looking for great content. Specifically, they want to find product/service details, specifications, and even (alt-tagged) images — quality content should always be a priority for SEO.

Quick note: Alt tags are those bubbles with image descriptions which pop up when you hover over an image; these enable search engines to index images, which helps SEO.