Our Vision + Values
At Custom Direct we embrace the values and principles of EOS, the Entrepreneurial Operating System, which allows us to define our vision, gain traction and increase team health through simple, proven and practical tools.
EOS gives us the tools to do the same for our clients…
Core Focus™
Helping Companies Compete and Grow
We are committed to helping manufacturing and industrial companies compete and grow through goal-focused, iterative marketing initiatives.
These initiatives are both strategic and tactical, implemented and measured in a 90 day cadence.
Core Values
All About the Client
We are client-focused in all our actions, working to place ourselves in 'the seat' of the client, to understand and empathize with their challenges and opportunities. We are respectful of the client's position as the source of our revenue - but are not afraid to 'enter the danger' or have serious, forthright discussions with clients about our mutual efforts and results. We are driven to produce positive outcomes for our clients, using S.M.A.R.T. goals and meaningful metrics.
Can-Do Attitude
We strive every day to have a fun, positive attitude about our work, the clients and our co-workers. A can-do attitude means we're open to learning and growing with an enthusiasm that looks at new and different work challenges as a 'gift' which will help us individually, and as a group, to grow and succeed.
Collaborative Spirit
We understand EVERYONE'S ideas have merit. The process of working together to solve our client's problems means we all work hard to listen to others and consider their input as part of the constantly improving creative process. While we work to increase our knowledge of given subjects, to become Subject Matter Experts, we also work as hard to not be seen as know-it-alls. Our knowledge and experience in marketing - manufacturing and industrial operations in particular, allows us to be HUMBLY CONFIDENT in our abilities, with an understanding of our strengths, weaknesses, and areas for improvement.
Embrace Learning and Growing
We want to learn; we want to grow. We understand the marketing profession is subject to constant change like so many others - and that to be successful as a company - to deliver successes for our clients - means we never stop working to understand how our roles are evolving and how it might affect us in the future. We are not only accepting of change as a constant, we embrace change and seek to learn as much as we can to 'stay ahead of the curve' and continue to grow.