New Habits for 2022: TikTok

TikTok. If you instinctively rolled your eyes, we get it, but stick with us on this one!

Often associated with dance routines, viral videos, Gen Z, and complicated algorithms, TikTok has gained traction - and street creds - across many demographics.

With over one billion users, the platform has quickly and effectively solidified a place in the social media lineup, utilizing a variety of video content to entertain and inform. “For You Pages”, TikTok’s name for personally curated feeds based on individual interests, funnel targeted continuously.

For businesses, TikTok serves as the ultimate tool to appeal to the next generation of the workforce, showcase your company’s personality, and to educate about your industry in an approachable way. Like any new initiative, getting started can be the hardest part - but it doesn’t have to be! Here’s a quick guide on a how to set up your Business Profile on TikTok:

Signing up from your desktop?

1. Visit tiktok.com
2. Click “Log in” in the top right corner. When the log in window opens, select the red “Sign up” hyperlink at the bottom of the window.
3. Select whichever sign up option is best for you - we chose “Use phone or email”.
4. Follow the prompts to create your account, including the entry of a phone number or email address, password, and code.
5. TikTok will advise downloading the mobile app to continue using the platform.

Signing up on your mobile device?

1. Download the TikTop app.
2. Select whichever sign up option is best for you - we chose “Use phone or email”.
3. Follow the prompts to create your account, including the entry of a phone number or email address, and password.

You’re ready to post! Be sure to follow best social media practices for profile building - including the utilization of your logo as a profile image and a descriptive tagline as your bio. Still unsure if TikTok is right for your business? Contact our team to learn more!